Nominerad till Svenska Designpriset 2017




Svea is a privately owned group that started operating in 1981. At the time of the formation, the business idea was to primarily handle collection management for a larger company. They offer administrative and financial solutions for small and large companies in all industries. In addition to traditional services like invoice service, factoring, invoice purchases, credit information and debt collection, they are also committed to meeting the need for smart payment solutions for e-commerce, mobile and retail. They also offer lending, lending to private individuals as well as currency exchange and giroservice. Svea Ekonomi spans over 10 markets.



"We want a responsive website with easy to access in mobile devices!" Valtech responded and gave them a cross-functional team to build this in a few months.



Using the scrum method, we started every day with a daily stand-up. The team consisted of a project manager, backend, frontend, AD, UX and copywriter. We worked closely together with the client, in their office. In each 2 week-sprint, I held interviews and workshops in order to collect valuable information from the business and clients. Art director Marcus Ögren and I also held design studios and workshops where we drew solutions on whiteboards with our reference group. I also held interviews with the support team. This was real value to our work since they talk to users each day, and by interviewing them we could easily understand what was important (and not).

Since Svea Ekonomi spans over ten markets, I also held interviews with the different countries, in order to understand their specific needs. All countries were supposed to build their own site with our coded components.

At first, we made sketches on paper, had whiteboard-sessions and sat next to each other in order to make it easier for everyone to get updates on the latest needs. In this process everyone was welcome with input. After one of those sessions we could easier put the details in place and get closer to a solution. That was basically when I sat down in Sketch (or did I still use Omnigraffle back then?) and made detailed wireframes. Marcus and I worked closely together in order to find the best solution. Since we had the developers next to us we had a great communication with fast decisions and implementations.

Art Director Marcus Ögren and developer Mathias Nohall in our sprint planning

Art Director Marcus Ögren and developer Mathias Nohall in our sprint planning


This was one of the most successful projects I worked on. We had a close relationship within the team, and the client was a part of it. I probably never had so much fun in a project before. I believe the key factor was the team. Nice people with great skills!

The website we made is all about informing the user. We had to make it easy for the users to understand the economic terms, by guiding them and explaining things that otherwise gave them a headache. This was also valuable to me, as a non-financial, I proudly now understand these terms and is able to talk about business economy with my dad, who now is a retired civil economist.

Svea Ekonomi was nominated to Svenska Designpriset 2017 (The Swedish Design Awards) in the category “Information Digital”.

For more information about the project, please contact me.