Scandinavian Airlines is the flag carrier of Sweden, Norway and Denmark, and the largest airline in Scandinavia. When the check in-kiosks were redesigned, I was in charge of the flows, interaction design and over all user experience.



On each airport where SAS operates, you can check in by a kiosk which is located next to the baggage drops. Either there is a SAS kiosk, or you can find a common user self-service kiosk where you can check in with any of the star alliance carriers. The old system was about 25 years old and now SAS got their new identity and also want to update the kiosk designs. The amount of changes were in our hands, and we could choose to redesign everything from flows to colors. Awesome! We started to take a look at how this could be done.

Old vs new design of the payment screen

Old vs new design of the payment screen


I started with looking at the current flow in the kiosks and mapped all flows I could find. There were lots of them and I soon understood that it worked like lego. There were “module flows” which were not that bad. For a system that is 25 years old I think it was quite good.

I spent some time in the SAS Lab at the headquarters in Frösunda. There I could make fake tickets and try the current system out. I tried to understand where we could improve details. Are there problems with the system timing out? Can we built two screens into one for a faster process at the airport? Are there any elements we should get rid of? Are there unclear information? Our mission was to make this a faster and easier process for travelers. We didin't want them to stand in line for the machine during summer- and winter vacations when the airport is crowded.

Due to the timeframe, a visual designer and I teamed up and made handdrawn wireframes and then he instantly designed the screens. This was a fun and great way of working. Well done @ Luca Deasti!

I spent some time in the lab at the head office in Frösunda.

I spent some time in the lab at the head office in Frösunda.


This was one of the first non-web/app projects I worked with, and designing for a kiosk which is located in different places in an airport raised new requirements for me. The position in the airport, it has to be clear and visible even in direct sunlight. All people (huge target group) need to understand what to do and how to do it. Change seats? No problem. The more we could improve the speed for each slide, we could get travelers ready faster without queueing. The new design went live in december 2016. Next time you fly with SAS, try it out and let me know what you think!

For more information about the project, please contact me.