Teknikföretagen is an employers’ organisation that helps engineering companies in labour law and industry issues. They needed a new website. I was responsible of conducting workshops, interviews, designing a new information structure, wireframes and user testings.
Teknikföretagen is an employers’ organisation, and a force for innovation. They are present throughout Sweden and assist 3,700 engineering companies in labour law and industry issues, enabling them to focus on developing world-class goods and services. Teknikföretagen’s mission is to strengthen the competitiveness of all member companies – large and small.
Teknikföretagen came to us with the ambition of creating a new site. Their current site had loads of information that were outdated. It worked like an archive for internal use rather than a service for their members.
We started with a workshop to find out what their business goals and needs looked like. Ten people from different departments in a workshop came together and gave their aspect of their work. We had discussions about which needs the site would fulfill. Their current site had loads of information that were outdated, as well as lots of old contracts and agreements. The affiliated companies didn’t know what difference it made if they logged in to the site or not.
Our first mission was to work out a new content strategy and structure. We took away all information that was more than one year old. That made a huge impact, suddenly we could do some work here!
We personalized all content behind a login. Since Teknikföretagen provides guidance for both small and large companies, they also have different needs. The members can now log in, see relevant content, and actually get the documents tailored for their business. This is also a safety aspect, since we don’t want large companies to download wrong contracts. That may end in a legal dispute, and we don’t want that.
This also forced us to have a smarter search. You are basically not allowed to search for any documents you’d like. For those companies with one membership, we let them search for the documents tagged with that membership. But when it came to companies that actually had two or more memberships, we added a filter to the search where they need to tell us in which membership section they want to search for agreements.
The project was run by our Stockholm office, and we worked closely together as a small team. I worked with the content strategy, new structure and sketched out wireframes for the key pages. We had daily meetings and weekly sprint demos with the client. When the design and html had gotten forward we finally had a beta version of the new site. I conducted internal and external user testings to get a grip if we were on the right track. Some things got of course back to the drawing board, some worked out fine.
When launching the site in April 2015, we had worked for about one year. Along with company info, news and personalized pages we could provide the companies what they needed. Correct contracts and agreements, tailored courses and events, guides in business law and product requirements.
Learnings and findings
This was a project that worked out very well in our communication. I had been working with the same team for a long time and the fact that we had several workshops made it so much easier. You should always have workshops with the client, everything gets so much better.
Our safety issues for the logins was a huge responsibility, and I got a bit afraid that our solution wouldn’t work out. We tested this in all kinds of ways and it seems to work fine, fingers crossed.
If you are interested in more information about the project, please contact me.